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Bajaj V15 discontinued in India — Poor sales to blame?

Bajaj has discontinued the V15 150cc premium commuter motorcycle in India. The Bajaj V15 has been discontinued due to the low demand.

Last Modified: Thu, Jul 11 2019.
Bajaj V15 discontinued in India — Poor sales to blame?

Bajaj Auto launched the V15 premium 150cc commuter motorcycle in the Indian market in 2016. Now, a report from BikeWale states that Bajaj has discontinued the V15 in India. Bajaj has axed the V15 in India due to low demand. Initially, the Bajaj V15 sold in decent numbers as the motorcycle was associated with the INS Vikrant aircraft carrier.

But with the dwindling sales, Bajaj has finally decided to discontinue the V15 in India. The report also states that Bajaj had stopped the production of the V15 before the new safety regulations were implemented. The new safety norms were implemented from April 1, 2019 and as per the new rule, two-wheelers over 125cc should be equipped with ABS.

If Bajaj had updated the V15 to meet the new safety norms, the price would have gone up and it will further hamper the sales. The Bajaj V15 was priced at ₹66,739 ex-showroom (Delhi) and it was an affordable 150cc option for the buyers. But Bajaj has other plans and is concentrating on the Pulsar lineup and has opted to stop the production of the V15.

The Bajaj V15 became a popular brand name in India when it was launched due to the fact that its fuel tank was manufactured by the metal extracted from INS Vikrant. But this did not work for too long and in 2018 the sales started to dip. Bajaj might re-launch the V brand, but it is likely to be the V12 which was discontinued in May 2018.

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