Japanese automaker Honda has discontinued the Brio hatchback in India. Honda has confirmed that the Amaze compact sedan will be its entry-level car. Honda has also stated that the company has no plans to introduce the new generation Brio in the Indian market.
Speaking to PTI, Rajesh Goel, Senior VP and Director (Sales and Marketing), Honda Cars India said that the company has stopped the production of Brio. He also said that as of now, the company has no plans to introduce the new-gen Brio in India. Instead, Honda will focus on Amaze.
The Honda Brio was launched back in 2011 to cater to the growing entry-level hatchback segment. The Honda Brio was offered with a 1.2-litre petrol engine. The Honda Brio did not attract the Indian buyers and the hatchback failed to deliver the good to Honda. The Brio has faced fierce competition from the likes of Maruti Swift, Hyundai Grand i10 and Tata Tiago.
With the dwindling sales, Honda was expected to introduce the updated Brio in India. But the Japanese automaker has decided to discontinue the Brio in the Indian market. Honda has not revealed the reason behind not launching the new Brio in India. It looks like Honda is concentrating on the bigger models such as the upcoming new Honda Civic.