One of the most important aspects of selling cars, especially high-end ones, is to keep the customers engaged. Carmakers need to reach out to existing and potential customers in order to keep sales flowing.
Mercedes-Benz organises the Luxe Drive, to give customers an opportunity to come to experience their cars. BMW has similar initiatives and so does Jaguar — The Art Of Performance Tour. The initiative is conducted in various cities around the country and recently, in Bangalore.
Jaguar had the entire line up of cars — the XE, XF, XJL, F-Pace, and the F-Type. The event was conducted in Taneja Aerospace, a private airstrip on the outskirts of Bangalore. The program was headed by experts and professional race drivers, who gave customers a chance to experience Jaguar cars on various aspects.
There were three main objectives of this tour — to showcase the safety features, the cars’ mid-range handling, and the full-throttle experience on the F-Type. The day’s event kicked off post a briefing on the do’s and don’ts outlining the safety aspects.
After the briefing, it was time to get behind the wheels and try out the cars on the three objectives. First up was the braking and steering, which demonstrated the car’s ability to handle emergency situations. The activity showcases how cars can be steered while braking hard to avoid obstacles in an emergency situation.
The Jaguar XE, XF, and the F-Pace were part of this activity and post this, was a slalom course, which showcased the mid-range handling capabilities of all the models, including the most-luxurious Jaguar, the XJL. The activity was to drive zig-zag through a series of cones, without touching them. This process portrays the stability of the car when there’s sharp directional change.
Moving on to the last activity, which is also fun. This part required concentration as the car in question was the F-Type. The goal was to reach over 200 km/h on a straight stretch and slow down when the instructor tells you to do so. This last part of the Jaguar Experience highlights the performance capabilities in a straight line.
The Jaguar Art Of Performance Tour also helps improve driving skills as instructors guide you throughout the way to help experience the cars to the fullest. The tour will continue to other parts of the country and below is a video of the day’s event.